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Paid Content Conference

If the customer likes to pay – more cash with digital content YouTube introduces paid channels. Providers like DocCheck show how platforms between content providers and users across digital paid content. Increasingly, manages auch publishers to establish paid-content offerings in their portfolio. But to keep the positive effects on dynamic models after the introduction of Paywalls, freemium – and flat rate metered, a continuous optimization of offers with customer-focused approach is needed. When is the customer willing to pay for digital Publisher content? How can customer data gain and promote product development Conversionoptimierung and sustainable customer loyalty? How look effective marketing strategies for paid content from content marketing to social media? It is to these and other questions in the 5th Conference of paid content when the customer pays to… More willingness to pay for digital content”, which hosts the Academy of the German book trade on 17th September 2013 at the Literaturhaus Munich. Industry experts show you how professional and Special-interest publishers and media companies as close to customers as possible can make their digital and mobile, paid content offerings and the corresponding marketing and distribution channels. Topics of the meeting include: customers pay, if the benefit is paid content models for specialised media metered vs. freemium vs. range paid content as part of the F.A.Z how mobile product strategy and advanced data analytics have helped transform the financial times Conversionoptimierung of the paywall to purchase: What payment systems should make success with cross-Publisher technical information offers mobile, online, print: customer loyalty through complete packages for the event is aimed at experts and executives from (technical) publishers and media companies, as well as staff from the Areas of new media, business and product development, design, marketing and sales, who comprehensively want to learn about the latest developments in the area of paid content. Speakers include Tom Betts (Financial Times UK), Gilles Domartini (Cleeng NL), Christian Lindemann (Wolters Kluwer), Thomas Schultz-Homberg (F.A.Z), Dr. Kai Stalmann (Axel Springer), Nadine Steinmetz (Springer medicine), Dr. Carsten Thies (Haufe Lexware), Daniel four beech (DocCheck). The day will be moderated by Dr. Marco Olavarria (Kirchner and Robrecht management consultants). Learn more about the paid content Conference and registration under..

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German Book Trade

Sascha Lobo is keynote about E-book trends and the national as well as international E-book market remains in motion developments on the market: prices for E-books at Barnes & noble, low-cost print-digital packages with Kindle matchbook at Amazon, E-book collections at Springer, Selfpublishing with platforms like BookRix or Kindle direct publishing. These developments pose new challenges media houses. What trends are taken into account in the digital Cotententwicklung and treatment? What sales and rental models will prevail? And how are marketing and pricing in order to stay competitive in times of digital price dumping? These and other questions are the focus of 6 E-book Conference of the Academy of the German book trade Munich on December 3rd, 2013 at the Literaturhaus. Sascha Lobo opens the Conference with a keynote address. He provides an assessment of the E-book market in Germany, discusses his soon launching authors and publishing platform of Sobooks and takes a look into the future.

More industry experts from publishers and Trends and developments in the dynamic market of the ‘digital books’ show start-ups. New business models such as Selfpublishing and Crowdfunding are illuminated in closer. Topics include: – update digital content development for specialists and publishing ePub 3 E-book technologies current up to KF 8 and their possibilities – innovative sales and sales models of the E-book lending until the streaming – E-book-marketing and pricing – self publishing, Crowdfunding & co. new business models and competitors speakers of the Conference include Dr. Ursula Feindor-Schmidt (Lafontaine lawyers), Michael Hofner (Hofner and Wilhelm Publisher consultants), Sascha Lobo (author, Strategy consultant), Gregor von Knesebeck (grin solutions), Dirk by Gehlen (Suddeutsche Zeitung).

The moderator of the Conference assumes Dr. Werner-Christian Guggemos (ciando). The event is aimed at experts and executives from publishers, bookstores, IT and media companies, notably in the areas of program/product development, marketing, sales, production and E-publishing. More information and registration: konferenzen/epublishing/ebook_konferenz_2013.php the Academy on Facebook and Twitter: book Academy Buchakademie_DE contact person for this press release: Judith Horsch line PR Academy of the German book trade Salvador 1 80333 Munich Tel. 089 / 29 19 53-65 fax 089 / 29 19 53-69 about the Academy: the Academy of the German book trade is among the leading media schools in Germany with about 3,500 students per year. With its programme of seminars, conferences and meetings, it has established itself as a recognised industry forum. As management and young forged of the publishing and media industry, it offers training and development programs for professionals and executives.

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